B
y all accounts, fine jewelry had a great holiday season! Store owners and sales associates are exhausted but happy, and designers and brands are basking in the glow of knowing they added so much sparkle to the season. We wanted to get a sense of what collectors and thoughtful gift givers were drawn to in their selections, and we discovered that, just like the aesthetics represented here, tastes and sentiments ran the gamut.
Header image courtesy of Marie Lichtenberg
Designers speculate on what the motivators are, without questioning the desire.
Kavant & Sharart
Image courtesy of LORD Jewelry
From pieces that incorporate alternative materials like wood, enamel and titanium in big looks that offset the ever-rising price of gold, to bold, gold designs that prove that the metal really is the new flex, COUTURE’s talented designers and brands showcased an enticing level of creativity and ingenuity.
Image courtesy of Bondeye
Every day stackables and jewelry designed for layering are also still going strong, with versatile pieces crafted to look both effortless and intentional.
Image courtesy of MUSE
Reliably, jewelry’s enduring tie to emotions played a role in the season’s most in-demand designs. Whether in symbolic amulets and narrative designs, pieces inspired by nostalgia or whimsy, the classic romance of florals, or the primal connection to color, these pieces come from the heart.
Image courtesy of Marina B
A few of our designers and brands had banner sales, with bespoke projects and iconic designs finding new homes with lucky collectors, like stalwart brand Marina B, who called the sale of their Irreversible Collar set with pink tourmalines one of the their “triumphs of 2025.” They explain, “As regal as it is romantic, the Irreversible Collar proved irresistible when the husband of a client saw the piece worn on a model at an exclusive presentation of the house’s high jewelry pieces.”
Image courtesy of HOWL
Tini Courtney of HOWL was excited to find a home for her Noah diamond necklace, enthusing, “She’s a real stunner and a true heirloom.”
Image courtesy of Jade Ruzzo
Designer Jade Ruzzo marks a commissioned project as one of the season’s highlights, explaining, “One of my favorite projects that we worked on this holiday season was a custom Atha Chain necklace with three different center pendants representing the birthstones of my client’s three children.”
Image courtesy of RECARLO
RECARLO painted a vivid picture of the self-purchase of one of their signature designs from the point of view of her sales associate, who waxed poetic about that unicorn moment when “a client discovers not just jewelry, but a daily reminder of self-love, a sparkling reminder that loving yourself isn’t selfish, it’s essential!”
Image courtesy of İTÄ
Designers speculate on what the motivators are, without questioning the desire. Debuting COUTURE brand, İTÄ said their Bosfor faceted oval bead strand in several colorways continued to sell well, “They were the perfect addition of gemstones and color for gifts, holiday parties, and holiday getaways. Clients loved that they can wear our strands with charms of their own.”
Image courtesy of Shinkai
Whatever aspect of psyche or emotions or style savvy they tapped into, COUTURE’s designers and brands were clearly at the top of many esteemed wish lists, with just a handful of the pieces that sparked joy shown here.
No Dig on Gold
Image courtesy of Denise Cassou @ JULLS
Image courtesy of Furrer Jacot
Image courtesy of JIAHN
Image courtesy of Andrea Matos Lopes @ JULLS
Image courtesy of Busatti 1947
Image courtesy of Mined + Found
Bold Gold
Image courtesy of Verragio
Image courtesy of Statement Paris
Image courtesy of Meredith Young
Image courtesy of Lizzie Mandler
Image courtesy of Sanaz Doost
Image courtesy of Isa Vettorazzi @ JULLS
Image courtesy of Alice Herald
Image courtesy of Lunar Rain
Image courtesy of OHLIGUER
Image courtesy of Marie Mas
Image courtesy of Akillis
Image courtesy of GURHAN
Say it with Style
Image courtesy of Anzie
Image courtesy of Monica Rich Kosann
Image courtesy of Three Stories
Image courtesy of Rouvenat
Nostalgia & Whimsy
Image courtesy of NeverNoT
Image courtesy of VAN
Image courtesy of Be Liza
Image courtesy of Gyan Jaipur
Image courtesy of Sophia D
Image courtesy of Yvonne Léon
Everyday Elegance
Image courtesy of Nada Ghazal
Image courtesy of Istinara
Image courtesy of TACORI
Image courtesy of LALAoUNIS
Floral Arrangements
Image courtesy of AG Mehta
Image courtesy of Cesare Pompanon
Image courtesy of Claudia Mae
Image courtesy of John Apel
Color Guard
Image courtesy of OMI Privé
Image courtesy of Moritz Glik
Image courtesy of Type Jewelry
Image courtesy of Lisa Nik
Image courtesy of Phillips House
Image courtesy of Harry Kotler
Image courtesy of Jenna Blake
Image courtesy of SYNA
Image courtesy of Mindi Mond
Image courtesy of Graziela
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