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fter over 30 years of crafting jewelry for some of the most important maisons in the world, founder of FUTURA, Bob Donofrio, became aware of the detrimental effects of the mining industry on both people and planet. Coming to the realization that millions of artisanal gold miners were responsible for releasing toxic chemicals, including mercury and cyanide, into the air, and that that mineral output was used primarily in the creation of fine jewelry, he felt compelled to take a personal stance that prioritized the well-being of our natural environment and of the miners whose health is being jeopardized while simply trying to earn a living.
While the inspiration for some of the pieces in the collection date back as far as 3,000BC, others tap into motifs popularized in the mid-20th-century.

Image courtesy of FUTURA
Transforming his family’s multi-generational atelier into an ethical workshop, he leveraged the shop’s long held reputation as “the jeweler’s, jeweler” (as touted by Christie’s) to begin creating resonate designs crafted exclusively in 14k certified Fairmined ecological gold. Working with world-renowned jewelry historians from iconic cultural institutions like The MET, Museum of Fine Arts, Boston, The Louvre and the Acropolis Museum, the brand draws on historic design themes and silhouettes that date back thousands of years to create classic pieces as interpreted through a contemporary lens.

Image courtesy of FUTURA
Looking at as FUTURA is a “challenger brand in a market that is replete with other brands and other options when it comes to jewelry,” Donofrio accepts the distinction while also taking a leadership position in the message that the brand conveys and what that message says about how the industry must go forward.

Image courtesy of FUTURA
A proud partner of the United Nations through the UNEP Global Mercury Partnership, the brand stands behind the organization’s worldwide initiative to protect human health and the environment from mercury, “including through the continued minimization and elimination, where feasible, of its uses and releases in artisanal and small-scale gold mining.”

Image courtesy of FUTURA
While the inspiration for some of the pieces in the collection date back as far as 3,000BC, others tap into motifs popularized in the mid-20th-century. Demonstrating that the beauty of timeless design can come without compromise, the pieces have broad appeal across a variety of style sensibilities and gives collectors of all stripes the opportunity to purchase work that both complements their lifestyle, and makes a statement about the nature of true value.







