August 18, 2026

Brandmaxxing: Wear it Like You Mean It

Words by: Michelle Orman

W
hether they come from multi-generation businesses, they always knew they’d be a jewelry designer, or they discovered their love for the artform after another career, COUTURE’s designers and brands share one common characteristic—they are passionate about what they do. They make what they love, and they wear it well. In fact, they wear their jewelry as it was intended to be worn.

Header image features designer Nada Ghazal

We asked our community to send in pictures of their favorite brandmaxxing moments and they did not disappoint!
Sevan Bıçakçı

Randi Molofsky in For Future Reference Vintage

Our designers’ creativity is an expression of their worldviews, making the way they style their work an ideal, visual representation of what their brand is all about, which is the very definition of brandmaxxing. Those who work closest with our designers and brands, like their managers, teammates and sales associates, are also masterful at brandmaxxing; they are so aligned with the vision that they are able to bring it to life with a fresh perspective that stays true to the brand’s ethos.

Designer Mindi Mond

We asked our community to send in pictures of their favorite brandmaxxing moments and they did not disappoint! From the designers themselves or their (stunning!) relatives and associates rocking their work in posed shots, to a stylists at Marissa Collections donning several clients of The Gems Project in one fabulous shot, to designers Mindi Mond and Nina from NeverNoT each captured “in the wild,” these images showcase just a snapshot of the level of cool that makes COUTURE one-of-a-kind.