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September 07, 2022

Brand Spotlight: .925Suneera

D
esigner Suneera Swarup has been mesmerized by jewelry since she was a child. Watching her mother Kamal and her Aunt Santosh meticulously plan their jewelry pairings with their sensational saris, whether for a special event or simply for daily wear, Suneera recognized the power of self-expression through adornment. She was also captivated by jewelry’s inherent symbolism as heirlooms; its ability to be adjusted and contemporized while safeguarding tradition felt deeply meaningful. After moving from India to Los Angeles, Suneera began designing and manufacturing private label jewelry before launching her eponymous collection in 2014, which incorporated design details inspired by her rich, cultural heritage. In 2017, Suneera was joined by her daughter, Ana, and the two launched their “daughter line,” .925Suneera.

Each piece is bold, yet versatile, allowing collectors of the work to mix and match, layer and stack, to equally complement a favorite pair of jeans or black tie attire.

Ana joined her mother in business after studying and working in New York City which, the brand states, imparted “a strong fashion sensibility and casual ease to the design partnership.” This perspective, in combination with classic influences and timeless design ethos, results in pieces that are both current and collectable. Intended for every-day wear, the “casual luxury” embodied by the brand reflects a foundational understanding of jewelry as a means of personal expression. Each piece is bold, yet versatile, allowing collectors of the work to mix and match, layer and stack, to equally complement a favorite pair of jeans or black tie attire.

 

Architectural elements inform the creative direction of the pieces, and fabric weaves are expressed in luxurious textures. Clean lines and subtle combinations in modern silhouettes give the .925Suneera collection cross-gender and cross-generational appeal, speaking to anyone who wants to convey their individual style through jewelry. .925 stands for the purity of the sterling silver utilized in the line, often in combination with polished 14k or 18k gold and diamond accents. All pieces are handcrafted by Suneera, with the help of expert local craftspeople, in the heart of Downtown Los Angeles’ jewelry district, and the company celebrates the slight variations that are intrinsic to natural materials and handset pavé.

.925 Sunnera is committed to using only ethically sourced materials from reputable sources, reclaimed or recycled metals and sustainable manufacturing practices in the creation of their collections. A dynamic, woman-owned company, all efforts are made to ensure a zero-waste philosophy in the studio. Explains Suneera, “As our business steadily grows, we maintain our commitment to staying environmentally focused everyday within our studio.”

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