T
he metaphysical properties of precious metals and gems gives inherent meaning to all pieces of fine jewelry. For fine and high jewelry maison, ANEKA, emotions and sentimentality aren’t simply a byproduct of their collections, but their very purpose. Harnessing the heritage of both east and west, ANEKA, which was formerly known as Her Story, cites sources of inspiration that span a breadth of cultural and philosophical influences, from ancient weaving techniques to India’s non-violent freedom movement. Their work manifests in physical form the intentions that drive their designs, resulting in exceptionally crafted jewelry that embodies their brand’s ethos. While not overtly symbolic aesthetically, their pieces are replete with symbols, motifs and themes that provide meaning beyond the material.
While not overtly symbolic aesthetically, their pieces are replete with symbols, motifs and themes that provide meaning beyond the material.
Image courtesy of ANEKA
The name ANEKA is derived in part from the Sanskrit words anek (many) and ek (one), symbolizing the beautiful confluence of the uniqueness of one into the complexity of all, and conveying values like strength, grace, vibrancy, power, harmony and love across many languages and cultures.
Image courtesy of ANEKA
When first setting out to launch the brand, CEO, Ankit Mehta and Chairman, Philippe Nobile wanted to pay homage to those who are changing the order of society and the world in a variety of fields. Looking to thought-leaders in specialties from technology to education to diplomacy and everything in between, they strive to express their sense of passion and empathy through fresh, contemporary designs.
Image courtesy of ANEKA
Leveraging input from this range of ambassadors, whom they call “friends of the maison” and who are, in fact, the “A listers” of their particular genres, the brand is continually immersing themselves in these perspectives of people who are making a positive impact on the world. They learn from and get inspired by a diverse range of individuals such as humanitarian-athlete, Maria Conceição and interdisciplinary artists Neil Ghose and Doyel Joshi.
Image courtesy of ANEKA
They use these stories as motivation for their designs, and coupling their know-how in traditional design and state-of-the-art technology with their belief in the best of humanity, they create jewelry that is both sophisticated and exultant.
Image courtesy of ANEKA
The collections tap into this extensive catalogue of emotions and cultural mores, with Sero symbolizing the art of embroidery and depicting the threads and patterns of connection between relationships, while Poetry in Motion captures passion through musical anklets worn by dancers.
Image courtesy of ANEKA
Diversa celebrates the diversity of the human experience, with varied diamond cuts illustrative of a range of emotions and sensibilities, and Chakra showcases the potency of a single item, a spinning wheel, in becoming the centrifugal force of the non-violent movement led by Mahatma Gandhi in the campaign for India’s independence.
Image courtesy of ANEKA
The brand utilizes only pure, 18k recycled gold, the finest diamonds, and meticulously selected gemstones such as Zambian emeralds, Akoya pearls and sapphires in their designs. Expertly crafted enamel and color stone inlay establish balance and dimension to their oeuvre, which is continually expanding with jewelry that is both contemporary and collectible.
Image courtesy of ANEKA
A fully vertically integrated maison, all pieces are fabricated in their in-house atelier by master craftspeople who spend several months to a year painstakingly shepherding each piece through all touch points of the process and safeguarding the integrity of the designs with exceptional care and vigilant attention to detail.
Image courtesy of ANEKA
In addition to working with select retailers, the brand boasts two stores. With headquarters in both Paris and Mumbai, ANEKA can be found at its first-of-its-kind flagship boutique in Kala Ghoda, Mumbai’s premier art district, opened in 2022. In 2024, they expanded into a luxury shop-in-shop in Paris’ celebrated luxury department store, Le Printemps Haussmann.
ANEKA's Paris boutique, Image courtesy of ANEKA
Image courtesy of ANEKA
As stated by Mehta, “The ANEKA team today is a truly global network of innovators, artists and leaders that have come together for one universal mission: to elevate a new-age luxury brand – one that connects meaningfully with people – and bring it to every part of the world.”
Image courtesy of ANEKA
Image courtesy of ANEKA
Image courtesy of ANEKA
Ankit Mehta, CEO, images courtesy of ANEKA
Philippe Nobile, Chairman, image courtesy of ANEKA
Image courtesy of ANEKA
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