Hailing from a strong lineage of powerful women, who are entrepreneurs and designers in their own right, Shouq’s jewelry is intended for those who remain true to their essence. The juxtaposition of dark metals and pristine lines with luminously sparkling white diamonds evokes the strength inherent in stillness. Just as sea creatures recharge their cells in the ribbons of light that reach the depths of the oceans, humans also build their energy in the stillness. Without needing to prove anything to anyone but themselves, collectors of Ascher Fine Jewelry are drawn to the clean simplicity of the collection’s bold silhouettes.

Ascher Fine Jewelry recently introduced its first full line, Luminescence, which features diamonds set in black rhodium plated 18k gold with a matte brushed finish, during the 2022 COUTURE show. Its Big Lucid Dream necklace was one of only three finalists in COUTURE’s 2022 Design Awards in the Diamonds Under $20,000 category and captivated the panel of judges with both the beauty of the design and its impeccable craftsmanship. In addition to Luminescence, Shouq is also committed to creating bespoke interpretations of the collection on an individual basis.

Recently picked up by Aubade, a high-end representation of global brands located in Kuwait, Ascher’s launch marks the boutique’s first Kuwaiti designer in its extensive portfolio. According to the store’s founder, Duha AlRamadhan, “When I saw Shouq’s line, I immediately knew it was the one. It’s modern, fresh and strong, with the perfect touch of edge; there are several pieces that I’m sure will become instant classics.”