Graziela ultimately decided to combine her passion for animal rights with her love for jewelry design to bring increased awareness and affect change. A portion of all sales of Graziela’s collections are donated to a number of animal-advocacy organizations, and throughout the years, Grazelia has partnered with a number of outspoken celebrities and influencers on creating collaborative collections. Each of these unique collections benefit an animal rights organization of the spokesperson’s choice.

Graziela is also mindful of the human and environmental element in the creation of each of her designs. Her gemstones are ethically sourced exclusively from areas where safety and environmental factors are taken into consideration such as Canada, Brazil, Australia, India and Botswana. Grazelia and her team source gems directly from miners, which cuts out potential third parties and ensures that the brand is able to verify the ethical standards of the companies with whom they work. These deep commitments to ethics and sustainability allow the many collectors of Grazelia’s jewelry to look their best, while also feeling good about giving back.