Gumuchian showcases an uncompromising commitment to quality in both the materials they use, and their manufacturing techniques. With family-run offices in Antwerp, they are able to offer the highest quality diamonds and exceptional colored gemstones, and they only utilize 18k yellow, rose and white gold or platinum in the execution of their designs. The manufacturing all takes place in their in-house facilities, where highly-skilled master jewelers lovingly shepherd each piece through every stage of the process. The quality of the craftsmanship is exactingly reviewed to ensure that only the most impeccably constructed pieces bear the Gumuchian hallmark.

Gumuchian’s designs run the gamut from classic to whimsical, allowing the brand to appeal to a diverse audience of collectors. From their signature Nutmeg and Carousel collections to their newest charms featuring artist palettes, evil eyes and other nods to hobbies, beliefs or milestone events, their work is timeless and intended to be well worn for generations to come. Adding further context to their ability to identify the needs of today’s jewelry lover, many of their pieces are transformable, allowing one to wear their work in multiple ways. They also work on exquisite, one-of-a-kind pieces featuring important gemstones, and they offer an extensive selection of engagement rings and wedding bands for brides with a variety of style sensibilities.

The brand is also dedicated to a number of charitable causes, and they demonstrate their dedication through their designs. The B-Collection is a prolific collection of 18k gold and diamond jewelry that pays homage to the importance of Honeybees in maintaining the balance in nature, and raises awareness about the alarming rate of their decline. A portion of proceeds from each piece sold from this collection benefits a non-profit organization to help save the beloved honeybee (current proceeds are going to the University of Minnesota Bee Squad research program). Gumuchian’s Tiny Hearts collection features an intricate heart motif in a wide range of styles, and proceeds from sales benefit the Babies Heart Fund within the Pediatric Cardiology Department at the Columbia Medical Centers in order to further their invaluable, lifesaving work.