

D esigner Jade Trau is continually inspired by the magic inherent in diamonds. A fifth generation diamontaire, Jade possesses an extraordinary level of knowledge and expertise of the many intricacies of the diamond trade. And yet, when she is examining the meticulously selected diamonds that meet the exacting standards of her brand, she feels the same sense of joy and giddy excitement that she did when shadowing her great grandfather at his diamond wholesale business when she was a child. It is therefore not surprising that Jade allows the diamonds with which she works to dictate the direction of her prolific collections.
While her silhouettes are classic, there exists throughout Jade’s collections a sense of the unexpected.
At the age of 18, Jade joined her grandfather in his diamond business, learning all aspects of the trade, from sourcing to cutting to polishing. She ultimately took over the reins of the company and spent years traveling from her home base in New York City, to the De Beer’s Headquarters in London, to the diamond exchanges in Antwerp and Israel, procuring the highest quality rough and polished stones. In this male-dominated world, Jade established her reputation as an astute business woman with a discerning eye and a seemingly tireless work ethic.
In 2012, after over a decade working in the diamond trade, Jade founded her eponymous brand. Driven by a desire to highlight the stones that had been mesmerizing her for her entire life, she began creating instant heirlooms that can be passed down for generations, but that can be worn effortlessly every day. For Jade, the enduring nature of diamonds has always been evident in a family legacy that dates back to the late 1800’s, and each piece she designs pays homage to both her heritage and diamonds’ intrinsic qualities. Inspired by vintage jewelry, Jade’s pieces forge a connection between the past and the present with timeless designs that are the aesthetic embodiment of the designer’s own personal luxe and effortlessly chic style.
While her silhouettes are classic, there exists throughout Jade’s collections a sense of the unexpected. Her jewelry is impeccably crafted and fastidiously quality controlled, and she often defies expectations in her unique use of diamond shapes, sizes and setting techniques. Her jewelry is exceptionally suited for stacking and layering, and appeals to contemporary, bold, independent women who express their individuality through adornment. Her devoted collectors find her work has an almost addictive quality, inspiring them to frequently build upon their wardrobes with new additions, and the continual evolution of Jade’s artistry ensures there is a never-ending source of covetable new pieces to choose from.