Born in Denmark, Joy and Sarah moved to New York City when they were teenagers and immediately fell in love with the vibrancy of their new hometown. Growing up, the sisters’ grandmother was iconic in how she accessorized, and the contrast between the bold energy of New York City against the minimalist style of their Scandinavian upbringing made her sartorial choices feel even more heroic and epic. Joy, who is the designer of the brand, cites her grandmother as an ongoing source of inspiration for her designs, her gifts of vintage jewels serving to fuel her creativity.

Recognizing the emotional impact jewelry can have on one’s life, Joy creates pieces that feel intensely personal to the wearer. While paying homage to vintage influences, the themes and motifs in the collections are both sentimental and whimsical.

With pieces that reflect the solace of nature, amulets that cast good energy on the wearer and charms that make statements of individuality, the jewelry is intended to celebrate one’s personal life journey, to establish a precious link to a moment in time.

Supported by Sarah, who spearheads the brand’s operations, Joy works with teams of artisans in New York City and Italy to ensure the meticulous craftsmanship of her designs. Using only Italian 14k and 18k gold and ethically sourced diamonds and gemstones, the brand ensures their work is responsibly made while maintaining uncompromising standards in beauty and impeccable workmanship.

Driven by memories of their grandmother and by the many passions and experiences in their lives, the collections continue to expand while staying true to highlighting both the rich tapestry of New York City and the graceful beauty of their childhood home.