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September 20, 2023

Brand Spotlight: Miseno

M
iseno Jewelry’s fresh, contemporary aesthetic belies the nostalgic sentiments that inspired its creation. The brand’s founder, Antonio Cardamuro, worked for major Italian luxury jewelers such as Bulgari, Bedat and Buccellati before he felt called to launch the label that paid homage to his hometown, Miseno. Wanting to create pieces to which he felt meaningfully connected, he also seeks to convey in his designs Italy’s rich cultural heritage, its millennials old history, its traditions and mythology and its breathtaking natural beauty. The designer gracefully weaves these themes together with his personal narrative and childhood memories. With such a deep well of inspiration, the brand is able to offer a wide range of designs that suit any style sensibility.

Wanting to create pieces to which he felt meaningfully connected, he also seeks to convey in his designs Italy’s rich cultural heritage, its millennials old history, its traditions and mythology and its breathtaking natural beauty

The town of Miseno is located 16km west of Naples. Situated on the Miseno Peninsula, it enjoys sweeping views of both land and sea, their wealth of natural wonders. The brand’s logo was inspired by Arco Felice, the ancient Roman arch that serves as the gateway to the city of Miseno.

The Romans believed that walking through this arch meant entering a place of love and happiness, and using this as the emblem of the brand establishes a sense of magic and wonder, a joyful anticipation for the collections that will emerge and the stories they will tell.

Miseno’s Baia collection tells the story of the once great City of Baia. West of Naples, for centuries Baia served as a playground for Ancient Rome’s wealthy and elite. Built over natural volcanic vents that formed medicinal hot springs throughout the city, it was a place of both healing and hedonism, and catered to the upper echelon of society of the time (Nero, Cicero and Caesar are said to have visited).

Now an underwater archeological site, its ancient ruins live on under water. In Baia, Mesina brings to life the mosaic patterns of Baia’s floors with their structural, geometric lines, and the use of inlayed stones such as lapis lazuli, malachite and turquoise evokes the latent vibrancy that remains submerged in the bay.

Miseno’s collections are designed and manufactured entirely in Miseno. Antonio begins each piece with a sketch, before working with his team of skilled artisans to bring his vision to life. Proud of Italy’s long traditions of extraordinary jewelry manufacturing, Antonio is meticulous in the level of detail he applies to every step of the design and production process, and he is uncompromising in the selection of the materials with which he works.

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