After a celebrated decade working in advertising, Nada felt compelled to follow her creative calling and start developing her own jewelry. Upon returning to Beirut, she handcrafted her first pieces by weaving 18k gold string with precious stones. She wanted to design pieces that were timeless and elegant, bold yet feminine, and that reflected her personal journey and experiences.

In 2003, she showcased her inaugural collection of 25 hand-made pieces, selling all of her work within 3 days, and establishing a demand for her jewelry that continued to grow. This immediate success encouraged her to create new designs and, less than a year later, she officially launched her eponymous company and opened her first boutique and workshop.

Nada’s jewelry is an intimate expression of her unique world view, yet it also effectively conveys a universality of emotions that allows collectors of her work to build their own narrative through adornment. While she considers her jewelry an extension of her soul, she cites her beloved Beirut, with all of its beauty and imperfections, as her biggest muse. That city’s famed arches can be seen in the unique dome shapes incorporated into her collection, the irregularly scattered stones mimic Beirut’s busy yet charming hidden streets, the colorful spring blossoms she paints with enamel are a reminder of magical summer nights, and the glorious ceilings of the Golden Age are found in the intricate details of her work.

Mindful of the societal impacts of her business, Nada Ghazal Jewelry is guided by the tenets of sustainability, authenticity, integrity and commitment to excellence. With a focus on empowerment through employment, 100% of the brand’s management and 75% of their core team is female.

Inspired by heritage, Nada’s designs serve to celebrate and bolster traditions, and in the meticulous fabrication of her collection, traditional skills are combined with modern techniques to lovingly sculpt and finish each piece by hand in her atelier.