This sense of joie de vivre is evident in their bold silhouettes and creative use of vibrant colors, which encourages living a colorful life. Utilizing both geometric and organic shapes, the jewelry offers a sense of fluidity with its ribbons of enamel and curvaceous lines. While the two maintain a showroom in London’s Notting Hill, where they meet with friends, clients and press, they are often traveling the globe gleaning inspiration. The global influences of their life experiences and penchant for travel is conveyed in a fearless incorporation of color, a melding of enamel and gemstones, a multitude of combinations in soft pastel tones and bright neon hues.

Since its inception in 2018, NeverNoT has continued to embody the ethos with which it began. After several years in the luxury industry, Nina and Natia decided to join forces to honor their shared love for impeccably crafted jewelry for every day, and as the brand has evolved, the authenticity of their dedication to this intention has been steadfast. Showcasing nimbleness and gusto, they have weathered storms of uncertainty and translated these challenges into triumphs of creativity.

A collaborative capsule collection created alongside their long-time friend, the celebrated designer Ilaria Lanzoni, during the start of lockdown, “Life in Colour” is a prime example of NeverNoT’s ingenuity. Beautifully combining Lanzoni’s exquisite drawings with the brand’s “never boring” aesthetic, they launched a collection that offered both talisman and cheer during a time when there was a universal hunger for both. Understanding shifting style sensibilities, they also incorporate a range of scale into their collections that allows for both understated and making a statement, giving collectors of their work ample means for expressing their individuality.