Skip To Content
October 18, 2023

Brand Spotlight: Platinum Born

he world’s most precious metal, platinum was literally “born from the stars.” The product of a cosmic meteor shower that took place over 2 billion years ago, platinum was discovered by Spanish explorers who named the naturally white metal Platina and, in 1590, it earned the regal endorsement of King Louis XVI. 200 years later marked another milestone in luxury design, when Cartier unveiled a collection of opulent, garland-style platinum jewelry. In 2017, Platinum Born was launched to highlight this noble metal’s unique qualities through the creation of stunning and sophisticated collections of jewelry that are perfect for everyday wear.

While other white metals may mimic its color, the internal glow of platinum is inimitable.

Platinum’s ability to highlight diamonds and gemstones is singular. While other white metals may mimic its color, the internal glow of platinum is inimitable. When paired with white diamonds, platinum adds to their internal fire and brilliance, when paired with colored diamonds, gemstones or pearls, platinum casts a depth of radiance that enhances their luster and the subtleties of their tone and hue.

Platinum’s durability also makes it an extraordinary choice for setting precious stones, ensuring that they will remain secure; even in otherwise gold pieces, jewelers often utilize platinum “crowns” to set important stones.

Considered 30 times rarer than gold, platinum is also resistant to corrosion, it is dense and it is ductile. While it boasts a significantly higher melting temperature than other precious metals, when in the hands of expert craftsmen, its malleability is expressed in precise lines and astonishing functionality.

It can be drawn out into micro-thin wire that maintains its strength even in the most delicate designs and, as showcased in several Platinum Born designs, its flexibility takes on a magical quality. Platinum is also naturally hypoallergenic, meaning even the most sensitive skin will not have an adverse reaction to extended wear of one’s jewelry.

Platinum Born’s designs combine Japanese craftsmanship with state-of-the-art technology, resulting in a variety of pieces in a wide range of aesthetic sensibilities. Designed and manufactured in Japan by expert artisans, Platinum Born jewelry is created to be worn and enjoyed every day.

From flexible chains to wrap bracelets to dramatic collar necklaces to elegantly clean hoop earrings, the pieces represent the true luxury of freedom and a versatility that offers an exceptional medium for personal self-expression.

We don't support Internet Explorer

Please use Chrome, Safari, Firefox, or Edge to view this site.