The pieces Sweta had produced in those early days were only intended to be part of her private collection, memories in sculptural form that would recall her life experiences, tell stories of her heritage and reflect her love for form and detail. Everywhere she went, however, women complimented her and asked her to recreate pieces for themselves. The reaction to her work was so overwhelming that she began designing bespoke pieces of high jewelry for her husband’s family company while also earning multiple accreditations that enhanced her inherent knowledge of the artform.

Saying she learned her carats before her ABC’s and telling stories of being lulled to sleep by tales of jewelry and its meaningful impact and deep symbolism throughout history, much of Chandni’s understanding and perspective on life was shaped by the world of gems and jewelry.

Her BA in History and International Relations from King’s College in London helped to refine her worldview; her recognition of history’s influence on generations reinforced her belief in the power of the artform to carry stories and embody emotions. A stint working at Harper’s Bazaar Arabia honed her ability to put a contemporary lens on age-old traditions, and with her mom focused on designs direction and finances, Chandni co-founded SWE ME to spearhead growth and marketing for the brand.

While paying homage to the importance of gems and jewelry throughout history, SWE ME is intended for modern collectors who appreciate fine jewelry for the sentiments it evokes rather than the status it represents. Sweta and Cahndni are committed to offering work that can be both heirloom and individual self-expression.

Working with diverse materials, from colorful titanium to dew dropped-shaped briolette diamonds and boldly sculpted 18k gold, the brand pushes the capabilities of the materials incorporated into their collections. Their extensive knowledge and experience allow them to engineer pieces that capture the many moods of women, from serious to silly, from quiet to extroverted, and to convey the complexity of inspirations and emotions that inform their designs.