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May 22, 2024

Brand Spotlight: Syna

F
ounded by partners in life and business, the designers behind Syna, Dharmesh (DK) and Namrata Kothari, place partnership at the core of everything they do. While precise in bringing their creative vision to life and exacting in their standards, they also showcase a profound belief in destiny in everything they do. This results in a “go with the flow,” “live life in the moment and have faith that it will all work out” approach to both their lives and their business. They extend a level of kindness and consideration to everyone with whom they work, from their team to their vendors to their artisans to their retailers, that backs up this notion, recognizing that none of their successes can be achieved alone.

They extend a level of kindness and consideration to everyone with whom they work, from their team to their vendors to their artisans to their retailers, that backs up this notion, recognizing that none of their successes can be achieved alone.

Image courtesy of Syna

Love is also central to their brand. It was during their honeymoon, after all, when Namrata first introduced DK to the world of high end gemstones she’d grown up surrounded by in Jaipur and the idea for launching their first business in India, Facets, was born. Determined to bring something new to the market, the then newlyweds quickly founded their business. Their edited aesthetic deemed them misfits in the Indian jewelry market, and they started to dream of introducing their jewelry to the United States in pursuit of clients and collectors that would understand and appreciate the elegant simplicity of their design.

Image courtesy of Syna

Once again throwing caution to the wind, an 8 month pregnant Namrata traveled to the U.S. and settled into their new home, DK arriving a month later, four days before their first daughter, Diva, was born. Throughout the ups and downs of establishing themselves in the States, they maintained their faith, taking moments and milestones as omens of good things to come.

Image courtesy of Syna

On the day their second daughter, Nysa, was born, the two, their future still uncertain, received their green cards in the mail. Shortly thereafter, a big order from a major house was made, and they became more resolved than ever in their belief that they were on the path on which they were meant to be.

Image courtesy of Syna

In creating the concepts for their designs, DK and Namrata prefer to work in the framework of worlds versus collections, finding the idea of collections restrictive and forced, worlds giving them greater freedom and flexibility. The brand currently designs pieces in six worlds, Mogul, Jardin, Geometrix, Chakra, Candy and Cosmic. Together, they form a cohesive story, where each piece is distinctively part of its own world, yet lives in harmony with the other Syna worlds.

Image courtesy of Syna

Just like their worldview, DK and Namrata’s jewelry is infused with meaning and intention and is often inspired by emotions and the nuances of human interaction. The idea for Mogul was inspired by not just the shape, but also the ritual of the tilak, a Hindu symbol that is considered a welcoming gesture when one enters someone’s home as a beloved guest.

Image courtesy of Syna

This desire to spread joy and love in the lives of the collectors of their work is a consistent theme throughout their worlds, which are all informed by influences of their shared experiences, their travels, their relationship to each other and others, their spirituality and their belief in all of our ability to be our best selves.

 

  • Image courtesy of Syna

  • Image courtesy of Syna

  • Image courtesy of Syna

  • Image courtesy of Syna

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