sk pretty much any member of the COUTURE community if they support a charity or a cause, and you’ll get a heartfelt pitch about at least one organization or initiative that’s near and dear to their heart. (I mean it, ask someone!) The diversity and range of the causes is striking, yet all share a commonality of promoting the betterment of humanity. Whether rooted in a desire for increased health, joy, safety or harmony, the spirit with which this community gives back is bold in its sincerity. The ways in which support is given also varies, from addressing critical needs to sustaining long-standing requirements, from donating a piece of jewelry to a charity gala or forging on-going partnerships with charitable organizations, our community rallies to help however they can.
Header image features Sethi Couture
Even in this small sampling of examples, it’s evident that the admirable intentions can coincide with exceptional creativity and talent.MUSE X Muse Have a Heart
In honor of Breast Cancer Awareness Month, we wanted our October Edit to focus on just a few of these acts of kindness and highlight some of these important causes. Even in this small sampling of examples, it’s evident that admirable intentions can coincide with exceptional creativity and talent.
Syna has a long-standing affiliation with the Sankara Eye Foundation, Smile Train and Soka Gakkai International, donating generously to these causes throughout the year and highlighting their needs in their marketing and communication campaigns.
The six distinct Charity Heart pendants created by Lauren Godfrey of Harwell Godfrey has, since its initial 2020 launch, collectively raised $260,000 for NAACP, World Central Kitchen, Every Town, Every Mother Counts, Futures Without Violence and Human Rights Campaign.
Uniting talent and passion, Jennifer Shanker’s perennially popular MUSE X MUSE Have a Heart campaign showcases a collaborative curation of charms designed by a collective of talented designers. A portion of the sale of these pieces are earmarked to support causes personally identified by high-profile, jewelry loving ambassadors.
Additionally, a portion of their Hope Sunflower Pavé necklace goes to the Holocaust and Human Rights Education Center, and their Classique Royale Milly pendant supports cancer awareness and education and patient advocacy at Colorectal Cancer, Canada.
The first U.S. design partner of Ocean Diamonds, ĀZLEE aims to further reduce and offset its environmental impact through philanthropic initiatives, donating a portion of each sale to support non-profits involved in ocean protection and conservation, such as The Marine Mammal Center, Surfrider Foundation, Oceana, Sea Legacy and Heal the Bay.
Buddha Mama donates proceeds from the sales of their 20k gold pieces to Tibet House, a group of non-profit, cultural preservation organizations founded at the request of the Dalai Lama to preserve, present, and protect Tibet’s ancient traditions. The mother/daughter duo also support Kristi House, a non-profit center that provides the needs of child victims of sexual abuse and sex trafficking.
To raise funds and help families fleeing the war in Ukraine, Dries Criel designed a special edition of the brand’s signature Lotus ring with blue and yellow sapphires. In collaboration with Auverture Amsterdam, 100% of the sales will be donated to UNICEF to scale up life-saving programmes for children.
According to Dries, “As the Ukrainians need our limited love and support, this is an unlimited edition.”
Julez Bryant designed The Warrior Pendant in partnership with Boarding for Breast Cancer. The satin finish on the charm features hand etched sun rays, an upward arrow and a heart cutout – all elements to signify connection, beauty and strength. According to Julez, “Together we advocate for early detection and a healthy, active and sustainable lifestyle as the best means of breast cancer prevention.”
Leigh Maxwell has donated multiple pavé hearts to events supporting the American Heart Association, and continues to support AHA regularly as a member of Circle of Red. The American Heart Association is a cause near and dear to Jennifer Maxwell; she has been diagnosed with a rare heart condition and has survived two heart attacks, the earliest at age of 40.
Before Lisa Nik’s father sadly passed away in 2019 from ALS, he asked her to focus energy on raising money for the John Hopkins Neurology Department, where he was treated. They work and fight every day to find a cure through stem cell research, and Lisa has maintained her promise to her dad by donating 100% of proceeds from the sale of this bracelet to support their ongoing efforts.
Luvor is proud to be associated with the Jankalyan Pratishthan (Ekal Vidyalaya Foundation) in Nepal. Jankalyan Pratishthan, Nepal is a non-profit service organization dedicated to bringing education and village development in rural Nepal, focusing on a holistic approach to social and economic development.
For the month of October, Mason and Books will be donating 100% of proceeds from the Bouquet Pink Tourmaline pendant to Susan G. Komen. The bouquet pedant is the physical representation of special moments such as a birth, milestones, love and accomplishments designed in a way that you can carry with you forever.
The three “flowers” topping off the curved leaves symbolize the past, present, and future. Always paying homage to where we have been, where we are going, and the dreams we have ahead of us.
Monica Rich Kosann supports a number of charitable causes, among them one that is particularly relevant in October. A portion of proceeds of this tennis bracelet with bezel set pink sapphire will go towards Prevent Cancer Foundation.
Wanting to bring joy to children that have been robbed of their childhood due to critical illnesses, Nadine Aysoy donated this necklace to the Art of Wishes Gala, raising money for the Make-a-Wish Foundation.
100% of the sales price garnered for this Octavia Elizabeth piece at The Headstrong Project Silent Auction on October 19th was donated to the cause, a non-profit mental health organization providing confidential PTSD treatment to U.S. veterans, service members, and family connected to their care. Last year Octavia Elizabeth donated one-of-a-kind earrings to Headstrong which raised just over $10,000 at the auction (going $2,000 over asking price and the suggested retail).
Orly Marcel is donating 100% of profits from the sale of their Hamsa Amulet to Stand With Us, a non-profit organization providing emergency funds to Israel. Orly was born and raised in Israel and is heartbroken over the horrors that have taken place and doing what she can to help.
The brand’s Fez pendant was inspired by a trip to Morocco. Following the devastating earthquake that hit in September of 2023, they wanted to offer a portion of proceeds of sales of the piece to UNICEF to help the victims of the earthquake.
Amore is the iconic collection and core inspiration of Maison Pasquale Bruni. Love is the eternal feeling. Love for life, for nature, love is the force that constantly reminds us to care about others and ourselves. The proceeds from the sales of the Amore collection support the charitable initiative Amore Africa, a personal project of the Maison’s Creative Director. Eugenia Bruni, “The families of the Mayvoge Village in Kenya will be provided with scholarship for children of local communities, medical care and a series of wells are being built giving them access to clean water.” The Bruni family supports this project with the desire for life and hope in a better future.
Additionally, Tabayer partnered with The Period Abundance Foundation, the charitable organization that supports The Period Company™, by donating 100% of net proceeds of the iconic Tabayer Oera ring on all purchases made directly through Tabayer.com until January 31st of 2024. This purchase supports the Period. community by affording safe, sustainable Period. undergarments to someone who needs it.
100% of the proceeds from these Retrouvaí Flying Pig Studs will be donated to Moms Demand Action and Everytown. Moms Demand Action is a part of EVERYTOWN, the largest gun violence prevention organization in America. Previously, Retrouvaí donated $25,000 from sales, a number that was matched by Michael Bloomberg — netting $50k for the gun safety organization.
During Mother’s Day, Sethi Couture partnered with Every Mother Counts, an organization committed to achieving quality, respectful, and equitable maternity care for all through grants and partnerships to increase awareness and mobilize communities to take action. Sethi Couture donated $5000 (proceeds of sales) from the P.S. Collection – engravable personalized charms that tells the story of keeping those loved ones close to your heart.
During the month of June, in honor of Pride Month, Sethi Couture donated proceeds from sales of their capsule collection of Rainbow Sapphire Bands to the Trevor Project, which focuses on suicide prevention efforts among LGBTQ youth. For Galentine’s, Sethi Couture partnered with PAIR Houston in a raffle giveaway and proceeds of sales to raise $10,000 for PAIR’s education and mentoring programs designed to empower refugee youth to navigate American society, reach their academic potential, and become community leaders.
Leveraging their international channels, Simone Jewels will fundraise for the Singapore social service agency, Breast Cancer Foundation, which supports and empowers the breast cancer community. Until January 21, 2024, 20% of the proceeds from the brand’s Pink Edition series will be contributed to the cause.
Every year, 12 million girls are married before the age of 18…that’s one girl every three seconds. Single Stone feels strongly that girls begin deciding their futures at a young age. Because of this, they continue to partner with VOW for Girls, an organization whose mission is to end child marriage and afford girls the opportunity to determine their own destinies. For every heart purchased, 15% of the proceeds will support VOW because they believe that every girl should have the right to choose if, when, and whom to marry.
Paula Crevoshay has always taken a keen interest in wildlife, finding inspiration in nature. In addition to fanciful creatures, she delights in making realistic portraits of flowers and animals with gold and gemstones. She calls this the process of translating the flora and fauna kingdoms into the mineral kingdom. A portion of proceeds for all pieces in the artist’s Endangered Species Series support multiple wildlife conservation groups.