T
he unparalleled crisis in Los Angeles is devastating and heart breaking, and many within our community continue to be impacted by the destruction of the ongoing wildfires. Our industry has already jumped in to help by raising money and contributing to relief funds. While the situation is developing, we wanted to compile the efforts that have been announced so far.
Header image features Sydney Evan’s “California” Pendant
Image courtesy of Harwell Godfrey
COUTURE is contributing to the fund created by Jewelers of America and Diamond Council of America to help jewelry businesses effected by the destruction. Any amount helps, donations can be made here.
Lauren Godfrey from Harwell Godfrey auctioned off a limited-edition all-diamond Charity Heart pendant, and the piece will also be made available to order from now through Jan. 16 for $11,000, with all proceeds going to the LAFD Wildfire Emergency Fund to finance supplies for the ground fight.
Image courtesy of Retrouvaí
Retrouvaí is auctioning a Magna Bracelet with Round White Diamonds with a retail value of $11,550; every dollar raised from the sale will be donated to Los Angeles Fire Dept Foundation.
Image courtesy of Emily P. Wheeler
Emily P. Wheeler is donating 100% of proceeds from the sale of their Enamel Heart Studs to the LAFD and California Community Foundation.
Image courtesy of Renna
Despite losing everything in her hometown of Pacific Palisades, Renna is donating 30% of all sales this month to the LAFD foundation.
Image courtesy of Cabin Creative
Cabine Creative is offering safe storage of valuables or a safe haven for artists seeking a workspace to create, paint or manage their operations in their spacious WeHo showroom. “If you’re a stylist, showroom, photographer, glam team or brand in need of a place to house your collections or work, our doors are wide open to you,” the communications and brand strategy agency posted on their Instagram. Julia Flynn, the company’s Principal, noted that they have a long conference table on which one can work and get organized, and ample and convenient parking.
Image courtesy of Sydney Evan
Sydney Evan is donating 100% of proceeds from both her California and Eye Heart LA pendants to Los Angeles Fire Department Foundation. Details can be found here.
Image courtesy of Jacquie Aiche
Jacquie Aiche designed a Tribe Together tote to support wildfire relief efforts. With 100% of proceeds from each purchase donated to the California Fire Foundation, the tote helps fund critical aid, emotional support and resources for families impacted by the fires. More than just a bag, it’s a statement of resilience and togetherness, with a bold, graphic design reflecting Jacquie’s signature bohemian spirit and the unity of the LA community.
Image courtesy of Three Stories
All proceeds from sales of Three Stories’ Love Explosion Pendant through January 31st support the LAFD Wildfire Emergency Fund.
Image courtesy of Jade Ruzzo
Jade Ruzzo is donating 100% of proceeds from sales of her iconic Cymbal pendants to aid the “heroic efforts” of the Los Angeles Fire Department.
Image courtesy of MUSEXMUSE
In tandem with Ten Thousand Things, MUSE X MUSE is donating 100% of proceeds from two mini split heart charms to the Los Angeles Fire Department.
Image courtesy of Anne Sportun
Until January 17th, Anne Sportun will be donating 50% of proceeds from their Wrap Collection. Details here.
Image courtesy of Greenwich St. Jewelers
There is still time to purchase a ticket for Greenwich St. Jeweler’s raffle benefiting the California Community Foundation’s Wildfire Recovery Fund, which supports communities through critical periods with both immediate and long-term relief. Their grant efforts aim to rebuild and restore the lives of California’s most underserved population. The winner, who will be announced 1/16 at 11:59pm EST, will receive a Monet diamond pendant by Single Stone, and funds raised by raffle tickets sales will be matched by the retailer dollar-for-dollar.
Image courtesy of Tiny Gods
Tiny Gods will be donating 30% of sales made from all of their LA based brands, which include Anita Ko, Azlee, Arman Sarkisyan, Arunashi, Jenna Blake, Retrouvai, Spinelli Kilcollin, Sylva & Cie and Daniela Villegas to Baby 2 Baby. Link to shopping can be found here.
Image courtesy of Vice Versa
Vice Versa noted on their Instagram account that they have always leaned on community during tough moments. In an effort to be community for those in need right now, the brand is giving the proceeds from sales of all of their popular Versa rings to the Los Angeles Fire Department Foundation and World Central Kitchen.
Image courtesy of Vanessa Fernandez
Vanessa Fernandez is donating “the full sale” of this 18k gold handcrafted piece to the Los Angeles Fire Department. For inquiries, DM the artist via her Instagram.
Image courtesy of Spinelli Kilcollin
Through the end of January, Spinelli Kilcollin will be donating 20% of all online and SK store sales to firefighting and fire relief efforts.
Image courtesy of Elyse Walker
This weekend (1/17-1/19), in store and online, Elyse Walker will donate 10% of sales to LAFD Foundation.
Image courtesy of Sethi Couture
Through February 28th, Sethi Couture will be donating 25% of proceeds from every stacking ring to verified GoFundMe campaigns supporting families who’ve lost their homes.
Image courtesy of Loraida
In partnership with Marissa Collections, Loraida will donate 100% of all proceeds of their Heart Pave Rim Ring to Baby2Baby.
Image courtesy of Elior
In response to the devastating wildfires ravaging California, Elior is launching a special initiative to support those affected by this crisis. The brands has created two versions of their City of Angels pendant, one in a heart shape and the other in a dog tag style—with 100% of net proceeds from each pendant being donated to Baby2Baby, an organization providing crucial support to children and families impacted by the fires. For more information or to make a purchase visit the Elior website.
Image courtesy of Elior
For those who want to donate directly to on-the-ground efforts, here are some options with links to donate.
- American Red Cross
- Los Angeles Fire Department Foundation
- California Community Foundation
- Go Fund Me Wildlife Relief
- Plus1 LA Fighters’ Fund
- Baby2Baby
- International Medical Corps
- World Central Kitchen
This is obviously an evolving event. We will continue to add to this list as we gather more information, and if you are contributing to the cause in any way, please reach out to [email protected] with information.
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