ew York-based fine jewelry agency MUSE, is excited to announce that they’re expanding their Have A Heart, charming initiative with charitable partner, Every Mother Counts, with the launch of 9 new charms on November 3rd including beautiful new styles by Anna Maccieri Rossi, Lorraine West, and Marlo Laz to name a few. EMC’s mission is to make pregnancy and childbirth safe, respectful, and equitable for every mother, everywhere. The maternal health non-profit was founded in 2010 by Christy Turlington Burns and is particularly near and dear to MUSE, as one of the reasons founder Jennifer Shanker started Have A Heart was to make it easier to regularly give back as a full-time working mother. To date, EMC has invested more than $24 million globally in more than 40 programs and has directly impacted more than one million lives. MUSE is thrilled to contribute to this vital effort.
"Every Mother Counts works to make pregnancy and childbirth safe, equitable and respectful for every mother, everywhere -- and supporters and allies like MUSE are vital to helping us achieve that goal.
Building on the first HAH x MUSE x EMC drop in April, 9 new charms are launching this month in an array of autumnal orange hues that also nod to EMC’s signature color. They are all earmarked to benefit EMC with 10% of sale price going directly to the charity, and they are available for purchase at the MUSE Shop (605 Hudson Street, New York, NY 10014) and on MUSExMUSE.com. Prices range from $375 – $11,000.
Participating designers from both drops:
● Alina Abegg
● Anna Maccieri Rossi
● Christina Alexiou
● Holly Dyment
● Jenna Blake
● Lorraine West
● Luis Morais
● Marlo Laz
● Sidney Garber
● Ten Thousand Things
“Every Mother Counts works to make pregnancy and childbirth safe, equitable and respectful for every mother, everywhere — and supporters and allies like MUSE are vital to helping us achieve that goal. We are thrilled to collaborate with them through their Have A Heart initiative to help mothers and birthing people access essential maternity care around the world.” – Every Mother Counts.
“Every Mother Count’s effort to shed light on and correct the inequalities of maternal care is an absolutely critical mission, and the opportunity to lend our support epitomizes why Have A Heart is so important to me. This cause feels particularly close to home as a mom. Early motherhood is a universally vulnerable experience — one that every woman should feel safe and supported throughout.” – Jennifer Shanker, founder and principal, MUSE.
“I dedicate this heart charm in honor of Have A Heart x Every Mother Counts. This collaboration has enormous meaning for me. I almost lost my wonderful daughter-in-law Aliza when she was giving birth to her second son. Had she not been in one of the finest hospitals in the country, the outcome would have been dire. I don’t even want to think about it. This enameled heart hangs slightly askew to represent the tentative preciousness of life. The bright orange enamel , the signature color of Every Mother Counts adds to its protective power . It rests close to the heart, to my heart.” -B Brooke Garber Neidich, Sidney Garber.
To celebrate the collaboration with all the earmarked charms and ongoing partnership with EMC, MUSE is hosting an event at the MUSE Shop from 3-7pm on Thursday, November 3.
Ten percent of ALL sales at the shop that day in addition to the earmarked charms will go to benefit Every Mother Counts. Limited Edition (50) EMC x Laurel Pantin tie-dyed t-shirts will be available for purchase for $65 with 70% of the sale price going to benefit EMC. The event will include small bites, drinks, and a live musical performance.
More about Have A Heart and Every Mother Counts:
Have A Heart is a multi-designer, cool, collaborative, charitable, charming initiative, conceived of and curated by MUSE. The Have A Heart collection consists of over 300 charms from over 30 talented designers who are represented by MUSE Showroom or considered Friends of MUSE. Each charm in the collection is either literally or figuratively, a heart. Ambassadors are fabulous, philanthropic, jewelry-loving people with charities dear to their hearts. Each Ambassador curates a charming combination (1-20 charms) by choosing favorites from the Have A Heart and Be A Star charm collections, which are then earmarked for their charity of choice. Ambassadors can work with current designers to customize existing charms or invite a new designer to be part of the project. The main ideas behind Have A Heart are to use jewelry to do good and to create a collaborative collective where each contributor does a little bit so that, collectively, it goes a long way.
Every Mother Counts’ mission is to make pregnancy and childbirth safe, respectful and equitable for every mother, everywhere. Founded in 2010 by Christy Turlington Burns, Every Mother Counts (EMC) educates the public about maternal health and invests in community-led programs to improve access to essential maternity care. EMC engages communities, thought leaders, and partners in efforts to affect maternal health care practices and policies at a systemic level. To date, EMC has invested more than $24 million globally in more than 40 programs and has directly impacted more than one million lives. EMC also creates original content, tools and resources for the public to share with their own communities and advocate for solutions that improve maternal health outcomes. To learn more about Every Mother Counts visit www.everymothercounts.org.