In Conversation With… Randi Molofksy

The words you use to describe your business are essentially the voice of your brand. Ensuring you choose the right words to accurately convey your brand story can help build brand awareness and loyalty, and having an internal lexicon you can consistently rely upon can save time and energy on a day-to-day basis. In this In Conversation With…Randi Molofsky from For Future Reference and Michelle Orman from COUTURE sat down for a discussion about how your words and voice matter.