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eadquartered in New York City, fine jewelry house Hueb is inspired by the soul of Brazil. Its vibrant pieces celebrate the rhythm, color and unapologetic joy of that nation’s people, the enchantment of Carnival is expressed in brilliant colored gemstones set in the rich warmth of yellow gold, and Brazil’s integration of culture and nature is conveyed in fluid forms and bold silhouettes. Under the creative direction of Deepika Mehta, each carefully crafted piece is infused with character, and each design has a story to tell.
Their work is an invitation to make every day an occasion for beauty that speaks to one’s soul.

Image courtesy of Hueb
Rihen and Deepika Mehta, the husband and wife team at the helm of Hueb, share that the company is more than a brand; it is the culmination of a dream that began on their honeymoon in Brazil. That spark of inspiration has blossomed into pieces that honor individuality.

Image courtesy of Hueb
From organic forms of Amazonia to the curves of Dunas to the rich heritage of Amazonian tribes and the golden beaches of Bahia, each design in their prolific collection is a reflection of Brazil’s vibrant beauty and is infused with the shared passion of the brand’s founders.

Image courtesy of Hueb
Working only with exceptional, hand-selected gemstones and diamonds, which are lovingly set in exquisite, 18k gold settings, Hueb believes that fine jewelry should be elevated while also feeling approachable. Their work is an invitation to make every day an occasion for beauty that speaks to one’s soul.

Image courtesy of Hueb
A staple on red carpets, the brand boasts an impressive roster of celebrity clients, including Anna Kendrick, Desi Lydic and Molly Sims, along with an extensive clientele of collectors with a range of aesthetic sensibilities.

Image courtesy of Hueb
Offering a wide range of signature collections, their work is designed with the wearer in mind and is intended to be an expression of her personality; her own experiences ultimately expanding upon the stories it holds. “I love the process of turning inspiration into something tangible,” Depika tells us. “So much of what inspires me comes from the world around us: the colors, places, cultures and the little details we often overlook. For me, every piece begins with an idea, an emotion, or a story waiting to be told.”




