In a statement from the company, “This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement.”

Given Pantone’s position that color can “change the world” by providing a short cut to expressing one’s authentic self, we think this year’s color choice lends itself perfectly to fine jewelry, which is traditionally a powerful form of self-expression. And when interpreted through the creative and often courageous lens of COUTURE’s designers and brands, Viva Magenta is as “brave and fearless” as Pantone Color Institute claims.

We gathered just a handful of examples of COUTURE pieces that evoke this “inclusive” color. Whether on its own or mixed with other gemstones or metal, these pieces perfectly embody Viva Magenta as a “…pulsating color whose exuberance promotes a joyous and optimistic celebration…”

Header image compliments of Nadine Aysoy.