Simone was born with an inherent love of jewelry; her maternal grandmother collected gemstones and instilled in her a love for color and her paternal grandfather founded a chain of jewelry and watch stores. Her belief in the power of jewelry and gemstones to empower, express individuality and inspire confidence is deeply rooted. She believes we form emotional connections with color, and that one’s preference of colored gemstone is profoundly personal and sacred. She is also fueled by the doctrine that jewelry should tell stories that spark connection and conversation, and she makes no compromises in her fabrication process or the materials she uses when delineating these tales.

A certified gemologist with an incredible eye for quality, Simone is meticulous in selecting gemstones for use in her bold and innovative designs. The masterful craftsmanship of her work is intelligent and precise, ensuring that all angles of her multi-dimensional jewelry are impeccably engineered. The brand’s jewelry is fascinatingly detailed, showcasing an exhaustive commitment to excellence in both creativity and construction. Instant heirlooms, Simone Jewels creates pieces that are classic and timeless, embodying the brand’s ethos, “Yesterday’s Tale, Today’s Creation, Tomorrow’s Inspiration.”

In addition to her covetable high-jewelry collections, Simone works with clients on the creation of bespoke pieces. Always cognizant of allowing the collector’s dreams and expectations to play a role in the collaborative process, Simone and her team educate and provide stylistic and creative direction to help the client determine their vision of their dream piece. After embarking on extensive research, dozens of sketches are created before the brand presents only the most remarkable ideas to the client. Once a concept has been approved, Simone Jewel’s team of internationally trained craftspeople bring the idea to life. The brand’s bridal line of customizable engagement rings and wedding bands, Sincerely Simone, offers clients the opportunity to personalize the singular expression of their lifelong love.