or over 100 years, CITIZEN has been lauded as a brand leader for its technical precision, innovative mindset, quality craftsmanship and excellence in design. Embodying the Japanese mindset of society above self, the brand’s approach is forward-thinking, socially responsible and inclusive, and they create timepieces that provide superior value for all citizens of the world to enjoy.
The resulting material is nearly five times the surface hardness of steel, light weight, hypoallergenic and scratch and rust resistant, making it an ideal component for use in timepieces that are built to last.
One of CITIZEN’s most celebrated innovations dates back to 1970, when the brand pushed the limits of possibility by launching the X-8 Chronometer, the world’s first watch using solid titanium. Relatively unknown at the time, titanium is a space-age metal with incredible properties in terms of hardness and lightness in comparison with stainless steel, yet one that is prone to scratching in its raw form. In order to reconcile these limitations, CITIZEN spent over half a century of research to develop Super Titanium™, which is created when their proprietary surface hardening technology, Duratect, is applied to base titanium. The resulting material is nearly five times the surface hardness of steel, light weight, hypoallergenic and scratch and rust resistant, making it an ideal component for use in timepieces that are built to last. Exclusive to CITIZEN, Super Titanium™ is showcased in the new timepieces being introduced at COUTURE.
Since its 1987 launch, the Attesa has delivered dependable performance via expert titanium-processing know-how and innovative technology, and the latest addition to the collection, in the Attesa CB0217-71E, is no different.
A scratch-resistant 42.5mm Super Titanium™ case and matching bracelet with DLC coating solidify the lightweight, durable construction of the timepiece, while a blue DLC bezel with a world time scale adds a bold contrast to the dark aesthetic. On the elevated luxury watch’s grained black dial, a time-and-date display is at work, with silver-tone accents adding dimensionality to its date window and other details. Other advanced features include world time in 26 time zones and a perpetual calendar.
Inside, the CITIZEN caliber H145 drives these functions via light-powered Eco-Drive Atomic Timekeeping, with the timepiece able to self-adjust its time and calendar when traveling overseas by receiving local time signals in four different regions. Water resistant up to 100 meters, the bold chronograph is as ready for effortless travel as it is for hardy wear.
CITIZEN ATTESA Titanium Eco-Drive
Carrying on the legacy of the 1987 launched Attesa line, the new CA0835-61H brings Super Titanium™ technology and practical chronograph functionality to the wrist in a sleek monochromatic style.
Featuring a 42mm Super Titanium™ case and matching bracelet, both with DLC coating, the watch is as bold on the wrist as it is lightweight and durable. Underneath a sapphire crystal, a dark dial display is in view, with silver-tone details adding visual contrast and improving legibility. The chronograph additionally offers up to 100 meters of water resistance and a 3 o’clock date window, ensuring this time-tested favorite as the ultimate daily wearing watch with a balance of refined aesthetics and sporty practicality.
Powered by the Caliber B612 the watch is sustainably powered by any light with CITIZEN’s proprietary Eco-Drive that never needs a battery.
CITIZEN ATTESA Titanium Eco-Drive
The CA0836-68E joins the Attesa collection as an elevated chronograph, with plenty of innovative touches in materials and aesthetic. Featuring a 42mm Super Titanium™ case and an integrated bracelet, the watch is characterized by its lightweight, durable construction alongside its modern chronograph style.
Underneath a sapphire crystal, a gray dial display is in view, with its vertical configuration featuring flashes of red and bright, silver-tone details adding to the watch’s personality and legibility. A 3 o’clock date window balances the look of the watch with a touch of daily functionality, while 100 meters of water resistance add to its sports-focused wearability.
Inside the chronograph, the Caliber B612 is at work, with the timepiece sustainably powered by any light with CITIZEN’s proprietary Eco-Drive that never needs a battery.
CITIZEN Brycen CA7090-52A
Casual styling for an everyday favorite, this is the Brycen CA7090-52A.
Newly designed in an ultra-durable and lightweight 43mm Super Titanium™ case with a matching bracelet, the new watch features a silver-tone, black-on-white “panda” dial with a sapphire crystal and a 1/5 second chronograph measuring up to 60 minutes. Touches of red add to its personality, while a date at the 3 o’clock position and a 100 meter water resistance rating add to its ability as a superb daily wearer.
Sustainably powered by any light with CITIZEN’s proprietary Eco-Drive technology that never needs a battery via the Caliber B642, this modern classic Brycen men’s watch is the perfect casual look with high-powered performance.
CITIZEN Brycen CA7090-52E
Championing a retro-chic display executed in a bold, dark style, the CA7090-52E is as attention grabbing as it is purpose-built for the everyday.
Making use of an ultra-durable and lightweight 43mm Super Titanium™ case and matching integrated bracelet, the Brycen features a black dial with a sapphire crystal and a 1/5 second chronograph measuring up to 60 minutes and date function. Inside, the Caliber B642 drives the watch as solid daily wearer, ensuring sustainable power via any light source via CITIZEN’s proprietary Eco-Drive technology that never needs a battery.